小心探索NFT市场，避免不必要的风险

NFT（non-fungible token）has become a booming industry with many competing platforms and growth methods. In just the third quarter of 2021, NFT transactions exceeded $10 billion, showcasing the rapid growth of this technology. Many individuals and companies in industries such as retail, music, entertainment, consumer goods, and fashion are exploring ways to interact with the NFT world. While some sellers choose to establish their own NFT marketplaces, most find it more feasible to collaborate with third-party platforms, which can lower upfront costs, provide access to a larger existing customer base, and offer valuable additional services such as marketing, legal, and technical support.

So, what exactly is an NFT marketplace? Unlike subscription-based platforms like Spotify or Netflix that provide unlimited digital content, NFT platforms are built on the idea that digital content can be scarce, just like physical content. These platforms use blockchain technology to validate the origin of digital content, similar to how traditional auction houses verify the authenticity of specific artworks. Some platforms even offer the ability to "burn" items, further enhancing the scarcity concept of these digital products. Additionally, blockchain-based transaction logs make it easier to distribute royalties, automatically sharing a percentage of secondary sales revenue with the original creator.

Currently, there are two main types of NFT marketplaces: streamlined and enhanced. Streamlined platforms like OpenSea and Rarible offer auctions and fixed-price sales for a wide range of NFTs and provide minimal additional services. These platforms focus on efficient transactions and typically have a large and diverse user base. On the other hand, enhanced platforms specialize in narrow market segments and offer a range of value-added services such as minting (creating NFTs), marketing, curation, pricing advice, portfolio tracking, and even mature games built on NFTs. Examples of enhanced platforms include NBA's TopShot, SuperRare (focused on visual art with extensive curation and recommendations), and Sorare (focused on digital sports cards with virtual football matches).

Choosing the right marketplace for your business depends on factors such as the amount of intellectual property you possess and your target audience. Companies with a significant amount of monetizable content might benefit from collaborating with enhanced platforms, as their specialized tools and services can ensure successful NFT launches and provide additional value. If you're unsure about which specialized services to choose, you can seek inspiration from other creators' NFT experiments. For example, artists can leverage exclusive video content on these platforms, and sports teams can offer free fan meet

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